Philosophy of a modern business is a philosophy of a negotiating process. The idea, which lies inside this approach, is quite simple and utilitarian: competitive advantage of any company is a sum of qualitative incoming resources, used tools and technologies, professionalism of the managing team, of operatives and salesmen.
This book is about the way how to find business partners and use to the full volume their potential in order to reinforce personnel competitive advantage. About the way, how to maximize financial benefits while working with clients. About the way, how to be satisfied with beneficially concluded deal and opening perspectives of a long-lasting cooperation.