«Motivation of trading teams» – is combination of 20% of profitable theory and 80% of actual practice. The author analysis the meaning of the basic motivation terms, as well as connection between motivation and corporate culture, type of management and business structure. Models and mechanisms of motivations are disclosed in the form of cases from practice of trading enterprises, working on Russian market B2B.
In the book motivation is looked at as a multi factorial system, which influences stability, profitability and growth of the companies in terms of native economic realia. In the book effective tools for managing material and not material motivation are gathered as well as their combined types. Edition is for top-managers and HR directors.