How to make a public performance effective?

How to make your performance interesting and memorable, and, the most important- to make it the one, which achieves the set goal? To present an idea, to interest investors, to fancy the employer- in each of these cases we, in a manner of speaking, sell something. It means that in achieving effectiveness of the performance, the same laws as in sales, work. Technologies of oratorical skills, which are built taking into account psychics of a human being, are not less valuable.    

Many people are ashamed of performing publicly, they are afraid of public, not sure in themselves. This advice would be valuable for them.  

Common scheme of a task-oriented performance should be the following: to grab the attention of the audience – to hold attention of the audience- to put the matter- to persuade the audience, to attract it to your side- to get the feedback about goal-achievement.  

In order to attract attention, it is useful to apply the methods of provocation, involving question, launch the intrigue, tear the pattern. It helps to activate the audience or an interlocutor, to provoke interest and curiosity.  

It is possible to hold the attention through activation the emotionlessness with the audience or an interlocutor. Imaging, metaphors, examples, visualization and associations, analogies with the audience or an interlocutor, which hook them directly, could be useful.

«Selling» the idea, passing to the audience with the help of performance, could be easier with the use of the approach “from the problem to the solution”. Audience or an interlocutor should be shown that there is a problem near them or with them, which should be resolved, or there is a possibility, which should be used. And then to present your version of resolution or realization visually or argumentatively. Here in, specific meanings and figures could be quite useful. Very often appellation to values, which correspond to the context of the performance, work well.