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How to build partnership in business correctly?

25.08.2020

Partnership is a type of economic relations, based on mutual actions of the sides, oriented on the achievement of definite goals. And as any type of humane relations, let it be business or everyday life, for its right functioning, which would be satisfactorily for all the sides, it requires the following certain rules. 

Rules in building strong and successful business partnership are very important for their understanding as well as sticking to them.  

Choose the partner correctly

For a partner you should choose necessary for you person, being led not availability of friendly relations, but professional qualities of a person. Of course, friendly partnership also exists, but often it leads to collapse of the company, as interests of friendship and business are not often the same. However, partner’s choice should not be based only on working qualities. You also need to pay attention so that a person is open and honest with you. As you would need to communicate a lot, solve common questions and problems.

Business roles should be distributed  

When you start partnership, it is necessary to write down strictly and distribute all business competences. It is important to pay attention to that there are no half words left, and so that all the situations are clarified and accepted by both partners. Also, you should not forget that all the agreements, including shares, rights and obligations of partners should be attached in a written form and clear to both sides. 

Evaluate your advantages and disadvantages 

Before you conclude partner relation, the right step would be to define strong and weak sides of your company. It is necessary in order to understand what you and your organization is going to offer to a partner and what do you want to get from him. A perfect way to solve the objective is to have a SWOT-analysis.

Estimate effectiveness of a partnership  

As in any relations, business-partnership is not an exclusion, problems could be solved when you speak about them. That is the reason you and your partners need to estimate from time to time efficiency of your relations and subjectively discuss it. Only in this way you would be able to define weak sides of business and find the right decision.  

Have a fallback variant in case the partner leaves business

Is your business developing after one of the partners (or the only partner) leaves the business? If your answer to this question is positive or if you do not think over it, then it is high time to undertake some actions, so that even when the partner is lost, the company could be able to be afloat. 

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